/** Google Universal Analytics for eVenue **/ /** End Google Universal Analytics **/
Skip To Main Content
Skip To Main Content

College of Charleston Athletics

Scoreboard

nacma cofc

Charleston Named NACMA Marketing Team of Year

6/13/2023 11:28:00 AM

ORLANDO, Fla. - The College of Charleston marketing and external operations team was named the NACMA Group II Marketing Team of the Year announced on Monday at the NACDA Convention in Orlando. nacma award

The Marketing Team of the Year, presented by PrestoSports, is awarded to the institution with the highest sum of the 20 "Best Of" Awards categories. There are Marketing Team of the Year Award winners in Group 1, Group 2 and Group 3 based on the size and resources of the institution.

"Winning Marketing Team of the Year is a testament to the hard work by everyone in our department over several years. It is such an honor to be recognized among our peers at other schools across the country," said Assistant Director of Athletics for Revenue and Fan Engagement Jessica Rodgers. "Our goal every day is to provide the best possible fan experience and this award only motivates us more to keep doing that!"

There are four overall categories, each of which has five  subcategories for which a Gold, Silver, and Bronze winner is awarded across all three (3) groups. The winners in four (4) of the subcategories are chosen by the NACMA membership and referred to as the "People's Choice." Those "People's Choice" categories are Single-Game Attendance/Sell Out Campaign, Student Engagement, Social Media Campaign/ Initiative and Quick Sales Campaign. The categories and associated point totals are listed below: 

  • Fan Development (25 points)
  • Brand Management (25 points)
  • Revenue Generation (25 points)
  • Overall Campaigns (75 points)

The highest scoring team in each group, after all 150 points are tallied, is named the Marketing Team of the Year.

"I am so thrilled for our external team for this well-deserved and hard-earned award," said Director of Athletics Matt Roberts. "It is always great to be recognized but it is most special when your peers acknowledge your success. Thank you NACMA and its membership."

The Cougars earned distinction in the following categories to earn the title of Marketing Team of the Year:

Gold:
Digital Media Engagement 
Single Game Attendance/Sell-Out Campaign 
Multi-Platform Branding Campaign
Year-Over-Year Revenue Increase

Silver:
Community Engagement 

Bronze:
Sponsorship Campaign 
Fundraising Campaign 
Sport Specific Brand Campaign 
Lead Generation Campaign 

Print Friendly Version